Thailand’s hotel industry is seeing a major shift in flooring choices. Hotel developers now prefer luxury vinyl tile (LVT) and luxury vinyl plank (LVP). These materials last longer, look great, and cost less.
You might be renovating a boutique resort in Phuket. Or maybe you’re building a new business hotel in Bangkok. Either way, picking the right LVT & LVP brands in Thailand matters. The wrong choice can sink your project.
The market has tons of options. You’ll find premium European imports and reliable local makers. But here’s the catch: not all brands handle the wear and tear of busy hotel spaces.
We studied the top suppliers serving Thailand’s hotel sector. We looked at wear layer thickness, warranty terms, installation help, and delivery times. This guide covers the five brands that hotel buyers and designers trust most. Plus, you’ll learn the key factors that turn basic installs into outstanding ones.
PROLUXE
PROLUXE began as a wood finishing specialist—not a flooring maker. Contractors working on cabinets, decks, and log homes across North America trusted their sanding sealers and exterior stains. The brand’s lacquer-based aerosol formula covers about 60 sq. ft. per 12 oz. can. Their SRD RE wood finish handles 150–400 sq. ft. per gallon. Surface texture affects coverage. You get UV protection, mildew resistance, and see-through iron oxide pigments. These enhance wood grain without hiding natural patterns.
Here’s what matters for LVT & LVP brands in Thailand’s hotel market: PROLUXE doesn’t make vinyl flooring. Their core lineup focuses on protective coatings and stains. You’ll find Cetol 1 RE with 66% volume solids. The 23 Top Coat RE offers satin finishes at <275 g/L VOC levels. Drying times run 6–12 hours for touch-dry application. Color options include Mahogany (SIK240-045), Cedar (SIK240-077), Natural (SIK240-078), and Teak (SIK240-085).
Hotels looking at PROLUXE need to understand the gap. Their sanding sealer needs 53°F minimum base temperature. Recoat windows are 15 minutes. The SRD formula uses high-solids alkyd-oil with linseed oil that soaks in. This works great for outdoor furniture and railings. Coverage rates change a lot. Rough or weathered surfaces use 150–200 sq. ft. per gallon. Smooth hardwoods can stretch to 250–400 sq. ft.
Thai hotel projects need vinyl flooring with wear layers, waterproof cores, and installation help. PROLUXE makes wood protection products instead. Their flash point sits at 49°C (120°F). Volume solids range from 11% in aerosols to 67% in premium finishes. These specs work for contractors fixing hotel exterior woodwork. Think deck railings, pergolas, or teak furniture around pool areas.
Sourcing actual LVT planks or LVP tiles for guest rooms and corridors? Look elsewhere in Thailand’s flooring market.
Royal Thai
Royal Thai is Thailand’s local answer to imported flooring brands. The company makes LVT and LVP products built for Southeast Asia’s humid climate. Their factory in Samut Prakan province serves the local market. Lead times beat European suppliers.
The brand’s hotel collection has 0.5mm wear layers. That’s thicker than home-grade flooring but thinner than top commercial imports. Prices range THB 450–850 per square meter (USD 13–24 per sq m). You save 20–35% compared to Karndean or Shaw. Hotel owners on a budget like this. Mid-scale properties get the most value from these cost savings.
Royal Thai’s product line includes stone-effect tiles and wood-plank formats. Popular patterns copy Thai teak, Italian marble, and cement finishes. You get embossed surfaces that match the visual textures. The click-lock setup works like international brands. Most jobs don’t need glue.
Key advantages for hotel projects:
- Local stock availability – Most products ship within 5–7 business days from Bangkok warehouse
- Thai-speaking technical support – Teams visit project sites across Thailand
- Climate adaptation – Products tested in 85–95% humidity, typical for Thai coastal areas
- Customization options – Custom colors start at 500 sq m minimum orders
Several three-star hotels in Chiang Mai and Pattaya used Royal Thai flooring in guest hallways during 2023–2024 renovations. The Eastin Hotel Pattaya put their oak-pattern LVP in 120 standard rooms. Installation crews worked faster than with rigid-core imports. Less floor prep was needed.
Limitations worth noting: Royal Thai’s wear layers are thinner than premium Western brands. High-traffic lobbies might show wear after 3–4 years. You get a 10-year warranty for homes but just 5 years for commercial use. Pool decks and wet-area products need more development in their current catalog.
Hotel buyers who value Thai supplier ties over maximum durability should check out Royal Thai. Get samples that match your traffic levels before you order.
L.V.T. Group Co., Ltd. (Thailand)
L.V.T. Group Co., Ltd. has been operating from Bangkok’s Rajaburana district since 1983. The company name might suggest flooring production. But their core business runs in a different direction. This firm specializes in switchboard cabinets and electrical wiring systems—not vinyl flooring products.
This 41-year-old maker builds electrical panels for Thailand’s industrial sector. Their Soi Suksawad 15 facility imports folding machines and cutting equipment from international suppliers. Full in-house production happens at their factory. They handle metal work for electrical boxes, control panels, and car parts. Phone lines (02-872-2898, 02-427-3217, 02-427-4337) connect buyers to their technical sales team Monday through Saturday starting at 08:00.
Why this matters for hotel buyers:
Hotels searching LVT & LVP brands in Thailand might stumble across L.V.T. Group during online research. The “LVT” name creates confusion. In flooring, LVT means “luxury vinyl tile.” For this Bangkok company, the letters mean something else. They focus on electrical work, not floor coverings.
Their website shows three sections: Home, LVT Process, and Contact. The “LVT Process” page details metal work steps for switchboards. You won’t find wear layer specs, waterproof core details, or plank installation guides. Email inquiries to [email protected] reach their car and electrical team, not flooring experts.
What hotel developers need to know:
L.V.T. Group brings zero products for guest rooms, hallways, or lobbies. Their expertise covers electrical systems that hotels need—main boards, sub-panels, and wiring setup. But flooring selection requires different suppliers. Thailand’s actual vinyl makers are your better option.
Projects needing both electrical panels and LVT flooring should contact L.V.T. Group for switchboards. Then source vinyl planks from PROLUXE’s Thailand factory or Royal Thai’s Samut Prakan facility instead.
Sangetsu Goodrich (Thailand)
Sangetsu Corporation bought Goodrich Global Holdings in December 2019. The deal gave them full ownership. This created Sangetsu Goodrich (Thailand) Co., Ltd. The company brings Japanese design to Southeast Asian hotels. You’ll find them on the 20th floor of Sorachai Building on Sukhumvit 63 (Ekamai) in Bangkok. They’ve been in Thailand’s commercial market since 2004. Back then, they operated as Goodrich Global Thailand.
Their Sukhumvit gallery got major renovations in 2022. Now it’s open again. The showroom has over 200 wallcovering samples. You also get fabrics, carpets, laminates, and vinyl flooring options. Interior designers and architects from Thailand, Vietnam, Myanmar, Cambodia, and Laos come here. They’re working on hotel projects. The space shows handcrafted wallpapers and leather upholstery materials. Check out the broadloom carpets, carpet tiles, and LVT & LVP brands in Thailand’s hospitality segment.
What makes them different for hotel buyers:
- Japandi design look – Clean lines mix with Scandinavian simplicity and Japanese craft details
- Custom services – Digital printing, embossing, and embroidery on vinyl flooring (custom orders need minimums)
- Multiple product categories – Get flooring with wall treatments, fabrics, and carpets from one supplier
- Regional support – Teams cover five countries in mainland Southeast Asia
Sangetsu Goodrich works with commercial sectors. Hospitality, healthcare, and schools are their focus. Their vinyl flooring targets design-led projects. Budget hotel chains aren’t their main market. Boutique resorts want unique textures. Luxury properties match floors to custom wallcoverings.
The company’s website doesn’t show wear layer specs. Pricing tiers aren’t listed. Warranty details aren’t there either. Call their Bangkok office at +66-2115-1838 for product catalogs. They’ll send hotel-specific samples. Revenue data shows stable B2B operations. But technical flooring specs aren’t as clear as Western brands.
Hotel developers value coordinated interiors. Floors, walls, and soft furnishings from one design vision matter to them. Sangetsu Goodrich’s gallery is worth a visit.
Baier Flooring
Hubei Baier New Materials Co., Ltd. started in 2025. They work as an international OEM maker for hotel projects across Asia. The company has 301–500 staff. Revenue runs between USD 10–50 million per year. They focus on laminate flooring plus LVT & LVP brands in Thailand’s commercial sector. You can get luxury vinyl tile, luxury vinyl plank, and SPC rigid cores. These products target hospitality buyers who order in bulk at factory prices.
Baier works as a trading company, not a direct maker. This links hotel developers to Chinese production lines. You get vinyl flooring built for export markets. The brand grew fast—starting in 2025 as the global vinyl market takes off. Industry data shows vinyl flooring revenue hit USD 36.63 billion in 2023. Forecasts say it will reach USD 67 billion by 2032. Some predictions are lower: USD 25.37 billion in 2024 rising to USD 34.81 billion by 2030. That’s 5.5% growth each year.
Asia-Pacific holds over 52% of global vinyl flooring market share in 2024. Thailand’s laminate sector grows at the same pace. The market reached USD 29,604.58 billion in 2024. Growth rate sits at 9.57% each year through 2032. Final value should hit USD 45,651.71 billion. Baier taps into this trend. They offer SPC and LVP options made in China’s factory centers.
Key points for Thai hotel buyers:
- OEM setup – Baier sources from factories. They don’t run their own production sites.
- New to market – 2025 launch means few completed Thai projects so far.
- Bulk orders – Trading model fits large orders. Small boutique jobs don’t work as well.
- Lower prices – Direct China sourcing removes middleman fees.
Hotel developers need proven setup help and local warranty service. Ask for detailed case studies. Check which factories make Baier’s products before you place large orders.
How Hotels in Thailand Select LVT / LVP
Hotels in Thailand follow a strict vetting process for LVT & LVP brands in Thailand. Property managers check five key factors before signing contracts. These factors tie to guest satisfaction and operating costs over 10–15 years.
Durability Drives Every Decision
Scratch resistance, moisture tolerance, and wear layer thickness top the checklist. Guest rooms see luggage drags across floors every day. Corridors handle thousands of footsteps from breakfast to late check-ins. Spa zones face constant water exposure. Hotel-grade LVT must survive these conditions for up to 15 years without visible damage.
Buyers reject products without verified wear layer data. Standard rooms need 20-mil minimum. High-traffic lobbies need 30-mil commercial ratings. Pool deck areas require 100% waterproof cores—no exceptions.
Cost Gets Measured Across Full Lifecycles
Total ownership expense matters more than upfront pricing. Teams calculate installation labor, maintenance hours each year, and replacement costs down the line. A cheaper product that needs refinishing every two years? It loses to premium vinyl that lasts a decade with basic mopping.
Budget hotels target THB 450–650 per square meter (USD 13–18). Luxury properties spend THB 850–1,200 (USD 24–34) for better looks. Both choose impact-resistant commercial grades. This cuts repair budgets by 40–60% compared to ceramic tile replacements.
Maintenance Simplicity Reduces Staff Hours
Waterproof, non-porous surfaces win contracts. Housekeeping teams want materials that clean with damp mops—no waxing, no special chemicals, no sealing treatments. Stain resistance stops permanent marks from spilled coffee in breakfast areas or cosmetics in bathrooms.
Gyms, cafeterias, and kids’ clubs create the messiest traffic. Hotels pick LVP that handles these zones without deep cleaning every day.
Aesthetics Align With Brand Identity
Visual customization separates generic installs from memorable guest experiences. Wood-grain patterns dominate luxury and business hotels. They create elegant, professional atmospheres. Vacation resorts prefer warm oak and teak looks that boost relaxation vibes.
Stone-effect tiles work for spa lobbies and conference halls. Neutral palettes keep redesign options flexible. Custom colors require 500+ square meter minimums. Boutique properties use them to stand out.
Installation Speed Minimizes Downtime
Click-lock systems beat glue-down methods in renovation projects. Floating floors install 30–50% faster. Damaged planks swap out one by one without tearing up entire sections. Tight seams block dirt buildup—a major plus in coastal hotels dealing with sand tracked from beaches.
Technical Compliance Protects Investments
Procurement specs demand ASTM F1066 and F1700 certification. Suppliers without test data on product sheets? Rejected right away. Hotels verify stability through 72-hour tests. Planks must lay flat on tables. Any curling triggers order cancellations.
Temperature tolerance matters in Thailand’s climate. Environments after installation need 65–85°F control. Some premium products handle -25°F to 155°F extremes. Standard hotel specs allow 55–85°F windows. HVAC-controlled spaces are required.
Subfloor prep follows strict flatness rules: gaps under 1/8 inch across 6-foot straightedges, or under 3/16 inch across 10-foot spans. No 1/32-inch dips allowed—full adhesive contact stops premature wear.
Thailand ranks among the top 10 LVT producers worldwide in 2023. This gives local hotels supply chain advantages. Shorter lead times, lower freight costs, and same-language technical support make domestic sourcing the preferred route for 60–70% of hospitality projects.
Conclusion
The right LVT & LVP brands in Thailand can transform your hotel’s look. Plus, you get long-term strength and cost savings. PROLUXE brings international expertise. Royal Thai offers local know-how. L.V.T. Group and Sangetsu Goodrich provide fresh solutions. Each brand has unique strengths for hotel projects.
Match your choice to three key factors: your hotel’s design vision, foot traffic levels, and total lifecycle costs. Don’t just grab the cheapest price per square meter. Check installation ease, warranty terms, and after-sales support. These details can save you thousands in future repairs.
Ready to decide? Get physical samples from at least three suppliers. Visit completed hotel projects to see the results. Talk with your architect during the design phase. The brands here have strong track records in Thailand’s hotel market. Now find your perfect fit.
Your flooring choice matters. Guests walk on it every day. Make it count.